JB YOGA

Brand identity design . photography . stationary . newsletters


Based in Hampton beach, NY
https://jbyoga.com/

Jess came to me looking for a rebrand to freshen up her look. Making the new aesthetics reflect the activities that now consist her various income streams that trickled down from her yoga teachings over the years.
We went with a bold moodboard initially with pops of hot pink / corals and of course into alllll the blues. Jess is known for her love of water so we had to incorporate that colour into her brand.

Now developing her web presence with a focus on increasing bookings to her yoga activity retreats and essential oils teachings.
The photography style is profound with heightened blue tones in post production. Just like her yoga classes - this brand really reflects the raw presence she beholds as a woman, mom and entrepreneur.

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