Brand identity design
Ou myyyyy, we totally went for an editorial look for this rebrand. Lots of secondary marks inspired by nature (my fav!!). The colour scheme just resonates with Toni’s wild style photography!
Here we wanted to balance out the crips look of her brand with raw details that brings you back to earth. She captures moments. Real life moment. From intense births, to quirky weddings and beautiful family portraits.
When we work on brand identities, we also focus on what the client’s goals are for the future. She was looking to develop her travel and adventure side of the business so we wanted to appeal to those clients as well.